With the recent updates on portable devices, and the crackdown on several advertising platforms, it might seem like the big guys are closing the door on the small guys. The truth of on the matter is more media is being consumed now than any previous year before, but that doesn’t necessarily mean the right audience is consuming the media. For example, Youtube Premium made most of the big whales we targeted using youtube ads no longer watching ads. In this article I will be analyzing platforms according to their user’s age, income level, and gender.
FaceBook
The data is still fresh since the recent update, but you can expect to increase your marketing budget for the conversions you used to get before the update. Meaning, since a lot of people will be seeing less non targeted ads you might have to spend more to reach your desired audience. The dataset bellow consists of 50/50 male and female audience review.
Age Wise Clicks Distributions
Facebook’s age wise approved conversions.
As you can see in the image above the prime audience for facebook is between 45-49 when it comes to clicks on ads, which doesn’t always equate to conversions but if that’s your targeted demo, you are more likely to get clicks and engagement from that audience.
Age Wise Total Conversions
Facebook’s Age Wise Total Conversions
When it comes to conversions most of the millennials are the prime targets for converting, which is a trend we will see in the remainder of the data analysis. Most millennial are more likely to spend money online than any of their counterparts. In addition, they are more likely to be on facebook and active on social media.
Facebook Charges By Audience
Facebook’s Age Wise Amount Spent Per Ad
As you will quickly see more people pay more for the engagement and high chance for clicks, with the over 45 audience blowing up the charts, in ad engagement more companies are willing to put their ads in front of those users.
Google
How Google differs from facebook is that google uses Deepmind to show people ads depending on the user’s search terms, the downside is no one is searching for your unique product with a unique name. With another downside being their auction based ad system where you will probably have to compete dollar to dollar with your well established competitors. I will not be doing an analysis on google as everyone uses google and everything you will need is on google trends.
YouTube
With Youtube Premium, this means the new way of advertising is straight to consumer, you will have to pay upfront to the creators for a 30-60 second slot in their video. With some channels like MrBeast bringing in close to 100M views per video, you might be able to spend less than the Super bowl ad budget for more engagement and more conversions with the link in description. But I would rather split it across different creators so you can get a feel of the audience on numerous channels.
What would I do? I feel strongly about the fact that most creators will pony up the backend analytics whenever you ask for it. If the creator is a user of your product the more chances of conversions since the videos will appear more authentic and useful to their audience.
